As a small business owner, you likely have a lot of responsibilities on your plate, from accounting to HR to copywriting. If you’re looking for ways to free up some time, consider hiring a copywriter. A copywriter can handle the writing for you, allowing you to focus on other tasks. If you’ve never hired a copywriter before, don’t worry. This article will provide you with 7 tips to help you find the right one for your small business.
1. Think About Your Needs
Before you start looking for a copywriter, it’s important to have a clear idea of the tasks that your business needs to have completed. Do you need someone to write website or social media content, or are you looking for someone to craft persuasive email campaigns? Identifying your specific needs will help you choose the right copywriter for the job. You may even want to consider hiring multiple copywriters with different areas of expertise – for example, one for email campaigns and another for PPC ads.
2. Determine the Deliverables
To find the right copywriter for your needs, start by clearly defining the deliverables you require. This could be anything from an email campaign to landing page copy to an ebook. Keep in mind that most copywriters specialize in certain areas, so be sure to let them know what you need upfront. This will allow them to give you an accurate quote for the job.
Copywriter costs can vary based on experience and the number of deliverables you need. When interviewing potential candidates, be sure to discuss your deliverables and ask for a written proposal. Some proposals may break down the cost of each specific deliverable, which can be helpful if you have multiple items in your project. This will help you understand exactly where your money is going.
3. Select the Amount of Experience
One way to save on project costs is to hire a copywriter who has the necessary experience for the job, but is not necessarily an expert. For example, if you need a copywriter to write blog posts for your website, you may not need someone with technical writing expertise. Instead, consider hiring a strong writer with relevant content experience.
While it’s always tempting to hire the best copywriter available, it may not always be necessary for your project. Most small businesses can get by with hiring a competent copywriter who has enough experience to get the job done.
Once you find a copywriter who meets your needs, it’s a good idea to hold onto their contact information for future projects. If your business has a team of copywriters, be sure to ask candidates about their experience working on teams. Many copywriters prefer to work independently, so it’s important to find someone who can be a team player.
4. Be Clear About Expectations
As the client, it’s important to be clear about your deadlines and expectations when hiring a Get2Work copywriter. It’s always best to have these details in writing to avoid any confusion. When setting deadlines, allow for a cushion of time in case of unexpected delays. Consider giving the copywriter a deadline that is a couple of days before the final deadline for your project. This way, you’ll have a buffer in case any issues arise.
5. Ask to See Their Portfolio
Before hiring a copywriter, be sure to ask for samples of their work or check out their website and blog to get a sense of their writing style. Keep in mind that these samples are likely a good representation of what you can expect from them. Look for a copywriter who has experience writing for companies in your industry or has done work that is similar to what you need. It’s also a good idea to ask for client testimonials, which can provide insight into what it’s like to work with the copywriter.
6. Ask Them Questions
It’s a good idea to interview your Get2Work copywriter to get to know them better and see if you’ll be a good fit for each other. If you’ve only communicated through email, consider picking up the phone or meeting in person for a coffee. This will allow you to get a sense of their personality and how they work.
During the interview, ask about their background in copywriting, their areas of specialty and any types of projects they dislike. Share information about your company and what you’re looking for in a copywriter. Pay attention to details such as punctuality and attentiveness during the meeting. These can be indicators of how they’ll work with you on a project.
7. Use a Copywriting Concierge Service
Get2Work is the ultimate resource for small business owners looking to hire top-notch copywriters. Our platform acts as a concierge service, saving you time and money by providing access to a wide range of qualified candidates in one place. No need to sift through hundreds of resumes or post expensive online ads – Get2Work makes it easy to find the perfect writer for your job based on experience level and expertise. Save time and find top-quality staff with Get2Work.
Get2Work Makes Hiring a Copywriter is Easy
Just like you wouldn’t attempt to fix your business’s pipes or electrical issues if you’re not a plumber, it’s not advisable to try writing your own copy if it’s not your area of expertise. Instead, consider hiring a professional copywriter to handle the task. With Get2Work, it’s easy to find the right copywriter for your small business. Simply create a free account and let us help you find the perfect fit for your needs. That way, you can focus on what you do best – running your business.